From the Sector

Overseas exhibitors found the fair an effective platform to open up the Asian market
Buyers benefited from wide range of quality exhibitors

The 23rd edition of Intertextile Shanghai Home Textiles is over, with both exhibitors and buyers satisfied with the business outcomes resulting from the fair’s four days. The largest home textiles trading event in Asia was held from 23 – 26 August, attracting 1,106 exhibitors from 30 countries and regions. Given the strengthening market conditions in China the fair maintained its popularity, with the number of trade buyers increasing to 38,964 from 99 countries and regions (2016: 37,779 from 98 countries and regions). The show also attracted more international buyers this edition, with a 16% increase in those coming from abroad. “Intertextile Shanghai Home Textiles has once again proven its leading position in Asia as a business and order platform for the industry. There was a noticeable positivity from both exhibitors and buyers this edition regarding the current and future situation of the domestic market, so we are optimistic about the industry for the next year,” Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd said.

Overseas exhibitors found the fair an effective platform to open up the Asian market

As the leading event of its kind in the region, the fair successfully attracts a number of Chinese and Asian buyers every year, ensuring suppliers can develop their business further in the region. This year, seven country and region pavilions including Belgium, India, Korea, Morocco, Pakistan, Taiwan and Turkey were formed, with exhibitors from all of satisfied they could meet their target buyers.

While being in the minority at the fair, European brands still managed to catch the attention of visitors due to strong interest in their products from Asia. The Italian upholstery supplier Enzo Degli Angiuoni Spa was satisfied with the number of Asian buyers, particularly Chinese, that they met at the fair. Mr Stefano Laurenzano, Export Area Manager expressed: “A lot of visitors that saw us here last year have come back again and are serious about cooperating with us. Here you can get a lot of new contacts and discover the Asian market. We’ve had mainly Chinese buyers, but have had more Asian buyers from South Korea, India, Malaysia and elsewhere to visit us this year. We are seeing more business here in recent years.”

Being a newcomer to the fair, Iceland Duvet ehf felt the potential in China. “We’ve had enough buyers including retailers and manufacturers visiting our booth to make our participation worthwhile. The interest from the buyers has been genuine. Being a European brand helps more than at fairs in Europe as we can stand out more here,” Mr Ragnar Ludvik Runarsson, representative said.

Indian exhibitor, Paramount Textile Mills Ltd has been joining the fair for three years. “Apart from meeting our existing customers, we’ve had enquiries from potential new customers from China as well as overseas including the US and South America,” Mr Ram. M., Director of Marketing & Finance said.

Also with three years’ participation, Mr Samir Tazi, General Manager of PIF Textile Emotions from Morocco affirmed the show’s effectiveness in meeting important buyers and decision makers. “It’s easier for us to meet them here compared with some smaller European fairs. Thanks to Intertextile Shanghai, we have also met the major players in China.” Talking about this year’s result, he continued: “We were very busy. We met with more people than any other fairs. There are a lot of new buyers and also returning buyers checking out our new products.”

Participating in the Korea Pavilion, Sangwon Textile Co Ltd found the fair helpful in attracting distributors and wholesalers from Southeast Asia. Mr Jeon Hyeon Tae, Sales Manager said: “We have found about five potential and quality distributors from Taiwan, India, Philippines and Singapore on the first day. We also got to meet a number of wholesalers who prefer to buy from us directly at the fair.” He added that Intertextile Shanghai is also an ideal platform to launch new products for their existing clients.

As the largest pavilion this year, the Turkey Pavilion was in the limelight of the show, with both new and veteran exhibitors finding it useful to exhibit in Intertextile Shanghai. Bezmez Ev Tekstil did not intend to receive any orders in their first show, but was surprised to obtain three in just one day. These concrete results reassured their likelihood of coming back next year. “We definitely see the potential for Turkish products here in China as Chinese companies prefer quality products nowadays,” Mr Ayhan Bezmez, representative, further commented. Mr Fahri Goksin, Vice President of Gokhan Tekstil agreed with Mr Bezmez that Chinese buyers are in favour of new things like imported goods and Western brands. His company has been in the Shanghai fair for six years and continued to get satisfactory results. “We’re looking for retailers, wholesalers and online buyers. We’ve had all of these visiting our booth already.”

Domestic exhibitors satisfied with the number of potential customers and orders received

Recently, there is strong signs suggesting that the home textiles market in China is recovering with both imports and exports rising gradually. The positive outcome that Chinese exhibitors achieved at the August’s fair have resonated with the market condition. It is no surprise to see a number of domestic booths packed with visitors throughout the days. SohoCUT is a case in point. To them, Intertextile Shanghai is the place for actual business. “Compared with other fairs we’ve been to, this is the exhibition where a huge number of international buyers gather. We met buyers from China, Mexico, Russia, the US, India and Southeast Asia. We even got large orders for the first two days.” Mr Wheatley Weng, Managing Director said.

The fabrics of Wujiang Linwang Weaving Mill is also sought after at the fair. Being a company that do both exports and domestic trade, they are happy to connect with local and overseas customers during the show. “We’ve collected around 100 leads on the first day, of which 70% are domestic and the remaining being international. The overseas visitors are from Italy, Poland, Germany, Denmark, Chile and Korea that our products precisely meet their requirement. We see high chances of cooperation after the fair.” Mr Kenny, Sales Manager said.

Given the prevailing smart home concept in China, Somfy China Co Ltd which specialised in advanced sun-protection system has become one of the highlights at the fair. Ms Nancy Nan, Chief Executive Officer mentioned: “The visitor flow has been really high that our booth is swarmed by buyers. Amongst those visitors, there is no lack of medium to high-end customers who placed orders immediately.”

Editors assembled to promote high-end products

To cater to the ascending standards of Chinese customers, Intertextile Shanghai once again brought editors together in hall 5.1 to maximise their exposure to their target buyers. As foreign brands with subsidiaries in China, JAB and Prestigious see the growing interest in their premium products in China. “We pay attention to the changing buying habits of Chinese consumers and, as such, have started promoting a series of products under a unified lifestyle trend. It’s obvious that we are gaining more awareness from buyers at the fair,” Mr William Lin, Vice President of JAB ANSTOETZ Interior (Shanghai) Co Ltd said. He also appreciated the specific display area for imported fabrics and the organisers’ attempt to attract more designers, which helped them meet more potential customers. Apart from getting onsite orders, Prestigious Textiles (Shanghai) Ltd also considers the show a promotion platform. “There is great demand for our products in China. Though we achieved similar sales compared with last year, through this fair our brand has been well introduced to the market,” Mr Lewis Liu, Sales Director expressed.

Originating from China, Euroart Co Ltd was another editor that successfully showcased their latest collection at the fair. “It is a good time to join the most influential home textiles exhibition in Asia as we have just launched new products in May. We are satisfied as some of our existing clients plus new visitors came to our booth,” Ms Guo Jianhua, Director Assistant said.

Industry players benefit from the expanded Digital Printing Zone

The demand for digital printing solutions has been growing in recent years, especially as the industry has put more emphasis on green production. As such, the Digital Printing Zone expanded in size this edition, incorporating a Seminar Area and more exhibitors.

As an Italian company, MS Printing Solutions Srl experienced the potential of the sector in China. “The fair has been busy, and we’ve had steady flow of buyers coming through. The potential in digital printing here is just beginning. The Chinese government is pushing companies to reduce their pollution, so it has a big advantage in this regard over traditional textile printing,” Mr Walter Oggioni, Regional Sales Manager stated, adding that the company has been growing very fast globally, especially in China, Turkey, India and Pakistan.

This potential holds for domestic machine manufacturers as well. Specialising in the production of digital printing machines, Guangzhou Xu Cheng Electronic Technology Co Ltd was at the fair to meet fabrics suppliers. Mr Jesse Luo, Overseas Manager explained: “Compared with exhibitions for textile machinery, Intertextile Shanghai attracts more fabrics suppliers, which are our target clients. It helps even more as we are located in this special zone. We’ve been talking to a lot customers, including overseas buyers who are also interested in our machines.”

A series of seminars also provided opportunities for the industry to share their insights on this emerging sector. As a speaker, Foshan Sanshui Yingjie Precision Machinery believed the session was mutually beneficial for them and the audience. “Attendees are from the whole sector including manufacturers and end users, so we can discuss different perspectives. It will facilitate our improvement,” Mr Peng Jichang, General Manager said. Mr Scott Bai, representative of Huntsman Textile Effects (China) Co Ltd also benefited from visiting the zone and the seminar. “Together with seminar, the Digital Printing Zone can professionally present the current situation for the industry. When suppliers and users come together, we can discover the way to enhance this technology.”

Buyers benefited from wide range of quality exhibitors

Intertextile Shanghai is the largest trading platform in Asia with the whole spectrum of home textiles and accessories on offer. Hence, visitors, be they Chinese or overseas, can access a wide range of quality suppliers that meet their sourcing needs. Australian buyer, Mr Glenn Whitchurch from Trabeth Textiles, was impressed with his sourcing journey. “The polyester quality of domestic exhibitors has been unbelievable. What’s more, we’ve found the Chinese suppliers to be very flexible in meeting our needs, they’re clearly keen to accommodate overseas buyers.” Mr Whitchurch also commented favourably on the product range at Intertextile Shanghai compared to European fairs.

One ongoing trend at the fair over recent years is the increasing quality of domestic suppliers, which attracts buyers to come back and source. Mezanin V SRL from Moldova is a long-term supporter of the show, and place orders every year. Its Vice Director, Mr Mihail Tornea remarked: “It is an important event for us to meet new suppliers from China. We are selective with the suppliers we work with, but the Chinese companies here meet our requirements. As a sourcing event, Intertextile Shanghai is the best place to be.”

The fair’s VIP buyer programme also assists buyers in meeting worldwide exhibitors at ease. Mr Bibo Lan is the co-founder of Loft Curtains in the US and he is excited to meet lots of potential suppliers here. “The arrangement for VIPs is satisfying and it helps a lot to have my target exhibitor information in advance. The largest benefit of our visit is that we met Libeco from Belgium, while we also confirmed to work with a blackout supplier at the fair,” he said.

Chinese buyers agreed that Intertextile Shanghai is the most effective sourcing platform in Asia. “Overseas suppliers like Turkey exhibitors are our main interest. So far, we have connected with four to five exhibitors in hall 4 and will place orders with them soon. In terms of exhibitor number and the product range, I feel that the fair has improved a lot. It is my favourite show with a lot of overseas products to discover,” Mr Huang Shenghua, General Manager of Ziranfeng Home Textile Co Ltd said.

Concurrent events inspired the industry

Apart from facilitating business between exhibitors and visitors, the fair also incorporated various design elements via a series of concurrent events. These included display area like Trend Area, International Fiber Art Exhibition and Home Furnishing Crossover Exhibition where participants could find innovative designs and ideas.

This was also the first time the Andrew Martin International Interior Design Summit and the fair took place concurrently. Experts from the interior design, architecture and art sectors were invited to share and discuss their views on the transformation of design in the new information era. Mr Kot Ge, founder of a domestic interior design studio, LSDCASA was delighted to join, and shared: “This show always attracts many top interior designers and it’s my pleasure to meet them here. Interior design and home textiles are closely related and new concepts can bring along improvement.”

Intertextile Shanghai Home Textiles – Autumn Edition was organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA). The next Autumn Edition will take place in August 2018, while the Spring Edition runs from 14 – 16 March 2018.
To find out more about this fair, please visit: www.intertextilehome.com.
For more information about Messe Frankfurt textile fairs worldwide, please visit: http://texpertise-network.messefrankfurt.com.

Color Solutions International, a member of the DyStar Group is launching their Color Analysis for Spring/Summer 2019. Color Analysis is CSI’s trend forecasting magazine that provides high-level global color trend information for color managers, directors and designers to support the color palette development process. It contains a forecast of key colors, accents and core neutrals that will be most relevant for the upcoming seasons. The forecast is based on consumer reports, detailed market research, current social trends and generational mindsets. Every issue features an artist who influences and inspires forward thinking.

The magazine includes a seasonal color palette selected from a wide range of approximately 9,000 CSI colors. The color palette is also available as cotton swatches sold on a ring. Part of the CSI service offering is to provide color direction based on a wide scope of palette searches as well as validated color use. Every issue will include an exclusive Relative Color Popularity (RCP) report, which provides color validation based on seasonal color palette usage by comparing similar hues.
CSI and DyStar support brands, retailers and their business partners from development to production. The CSI and DyStar team of experts work together and assist their customers in color development, communication as well as in the dyeing and quality inspection process to achieve best possible results and sustainable fashion. All CSI products are produced with high-quality, eco-friendly DyStar colorants.
“The Color Analysis Magazine is an important feature of our service for designers, offering them competitive color trends for upcoming seasons. At CSI, we are here to assist with color selections and provide all the necessary tools needed for a successful seasonal palette.” -CSI Color and Trend Director.

Based in Porto, Portugal, Rodrigo Siza will focus on nurturing new regional collaborations to benefit the needs of Lectra’s customers, and faciliate their success in the Industry 4.0 era. Rodrigo will rely on Lectra’s highly experienced teams located in the region.
“Rodrigo has very effectively established long-term partnerships with our fashion and apparel, automotive and furniture customers in Portugal. He has helped our customers to emerge stronger from the world crisis which heavily impacted them. After 10 successful years as head of Lectra Portgual, Rodrigo is now also in charge of meeting the expectations of our Spanish customers,” stated Daniel Harari, Lectra Chairman and CEO.

Players in the region are witnessing a strong dynamic, notably fashion brands in Spain and fashion and automotive industrialists with heightened added-value in Portugal. With the recent announcement of a new strategy to focus on Industry 4.0, Lectra is in a strong position to support these businesses in the digitalization of their processes.
For industries faced with more demanding consumers and ever-shorter product development and manufacturing cycles, integrating all steps along the extended supply chain, from design to cutting, is now a top priority. This is particularly apparent in Spain and Portugal, two countries positioned, in their own way, at the heart of Europe’s fashion and automotive industries.
Rodrigo started his career at Tradetex, a trading company of textiles for clothing, as a textile designer. From 1991 to 1999, he was an associate of V-Sistemas Informatica, specialized in the development and distribution of technical solutions for the textile industry. In 2000, he joined Lectra Portugal as a design and merchandising manager, and then evolved into the position of international consultant in 2004. He left Lectra in 2005 to take the position of Sales Director of RPB Têxteis e Vestuario, a company that makes clothes, before returning to Lectra in 2007 to take over the management of the Portuguese subsidiary. Rodrigo has a masters in marketing from Minho University and a degree in design and communication from Porto University, both located in Portugal.

Lectra has leveraged more than 10 years of experience in connected manufacturing to offer Versalis®, an innovative digital solution designed to cut leather without compromise on quality. Featuring a powerful automatic nesting system for overall improvements in efficiency, the fully automated solution enables automotive leather suppliers to cut costs, improve productivity and minimize waste while also establishing a pathway to value-added Industry 4.0 processes.

Currently, almost 90% of leather used for automotive applications is cut using manual die presses, which require designers to build a physical prototype and finalize the design through trial and error. Lectra offers a fully digitalized leather solution from prototyping to cut parts—when used in combination with Lectra’s 3D prototyping and pattern-making software, Versalis digital leather cutting solution enables a 12-16 week reduction in development and launch cycles for vehicle seating models.
During the leather-cutting phase, the latest release of Versalis LeatherSuite allows automotive leather suppliers to achieve up to 15% greater productivity. Lectra’s end-to-end automotive leather offering furthermore guarantees optimal uptime through an extensive worldwide support network of field engineers and technical experts.
"Lectra focuses on a consultative approach that allows it to fully understand the customer’s needs before building a solution comprising software, hardware, consulting, training, and after-sales support,” said Frost & Sullivan Industry Analyst Kamalesh Mohanarangam. "Lectra’s equipment is fitted with more than 200 sensors that predict failure and immediately report issues to its call centres. This product feature and service has resulted in 98% uptime and very fast mean time to repair."

Although digital leather cutting solutions are an investment, leather cutters and Tier-1 suppliers have begun to recognize the value of these products. On average, Lectra’s solutions help customers achieve up to 7% savings on leather compared to manual die-press methods by minimizing human error and variability in the cutting room. A benchmark test of leather trim cutting for door panels demonstrated a 3.5% gain in material made possible by Versalis’ superior nesting capabilities compared to the customer’s yield using manual nesting with die press machines, representing potential savings of €9 million per year.
Versalis is the fruit of significant R&D investment for the company, which has always made re-investment of capital a priority. As part of a transformational plan, Lectra spent more than €50 million in investments between 2011 and 2015. With Lectra’s new strategy focusing on supporting their customers’ transition to Industry 4.0 standards, Lectra will increase the share of revenues dedicated to R&D to 10% for the period from 2017 to 2019, representing a rise of about 50% between 2016 and 2019.

Lectra has developed partnerships with over 850 fashion schools across the world, providing them with solutions and expertise to help the teachers prepare students with the skills they require for the workplace. Working with leading education partners, Lectra organises regular student competitions in association with customers. The latest competition with Istituto Secoli, renowned for its pattern-making savoir-faire, and organized with Armani, is a clear example of industry and education working hand-in-hand to nurture young fashion designers.
Students at Istituto Secoli developed their collections using Lectra’s Modaris® and Diamino® solutions to create their patterns, prototypes and markers. In addition, students from the master’s program in menswear cut their creations with Vector®, Lectra’s state-of-the-art fabric cutting solution.

Thanks to the trusted relationship that Lectra has with its customer G.A. Operations of the Giorgio Armani group, one of the winning students, graduating in menswear, has the opportunity to take up an internship in the collection development department. "We were very pleased with Lectra's initiative and were delighted to offer educational internships at G.A. Operations. We chose the winning student for his creative skills and for his training on Modaris and Diamino. This gives us the important advantage of bringing somebody with proven technical skills into our team," stated Giorgio Ferremi, industrial director G.A. Operations at Trento.

Over three years, this new Chair aims to help the fashion industry’s eco-system—from textile design to clothing sales—transform challenges coming from new ways of living and consuming into economic opportunities.
“How to find and develop sustainable materials which will open up new markets for companies in the sector? Which technologies to invent to make the most of these new materials? How to organize the factory of the future to meet new consumer expectations, such as customization? It’s an entire economy that we aim to develop around emerging industries,” explains Jean-Pierre Mocho, the founder of JPS Conseil and former President of the French federation for women’s ready-to-wear. “There are many opportunities to seize, on condition that all the players, both old and new, work together.”
To help textile and apparel companies to innovate, the Chair will combine knowledge sharing with open innovation. In particular, a technical training facility will adapt and pass on material-related savoir-faire. “This Chair will help us to better understand the changes that are necessary in the sector, to anticipate innovations and to circulate knowledge worldwide,” underlines Patxi Elissalde, director, ESTIA. “Based in Biarritz and founded with a long-term vision, this Chair will dive into user behaviors, materials and components, manufacturing technologies and services, the digitalization of processes, and the distribution of products, from clothes to accessories.”

This approach will also foster interactions between different professions in order to stimulate creativity. Inspired by overarching principles in the collaborative and circular economy, the Chair also aims to capitalize on advances in research, from frugal or disruptive innovation.

SDC’s annual competition engages with hundreds of students, universities and designers globally, helping the entrants develop their understanding of color and the challenges around sustainability in the textile supply chain. The theme for 2018 is ‘color communication’.
With a global textile supply chain, being able to communicate a given color through the supply chain efficiently and effectively is vital. Ultimately this provides the designer with the knowledge that their product is commercially suitable from the initial concept stages through to final product.
Archroma will support the competition with its Color Atlas color management system, which will be key to both the competition theme and the accompanying educational package.
Using these colors also provides the best opportunity to minimize the environmental impact during the dyeing/printing process by ensuring that the dyes conform to many of the environmental standards that exist and are applied using best practice.
“We at Archroma are very proud to be the official sponsor of the SDC International Design Competition. The participants will be able to experience first-hand how the Color Atlas can support their creativity. For Archroma, this is a great opportunity to further drive innovation and sustainability in the textile supply chain“, commented Brad McClanahan, Global Head of Service Businesses at Archroma.

JEC Group is launching the first ever book on the growing use of composites in architecture: “The Future of Building: The Growing Use of Composites in Construction and Architecture”. Its 194 pages of information and 80 concrete examples demonstrate the advantages of composites: lightweight, durable, resistant to corrosion, inexpensive to maintain, flexible design etc. “Composites are playing an increasingly bigger role in construction! Between 2016 and 2021, we are expecting a sharp growth in the market and a 5 to 6% annual increase in the use of composites in this sector,” explained Ms. Frédérique MUTEL, JEC Group President & CEO. “This new book supports JEC Group’s strategy towards end users. Composite materials offer tremendous advantages for architects and designers and, for the first time, they are the subject of a book that demonstrates the performance of composites in the construction and furniture industries,” said Ms. Anne-Carole BARBARIN, Development Director at JEC Group.

As the product development process in the apparel industry continues to speed up, producers are looking for new fabric and accessory options outside of the traditional sourcing seasons. As such, with its added advantage of being located in the core area of China’s fashion industry and nearby Hong Kong, the popularity and importance of July’s Intertextile Pavilion Shenzhen has been growing within the apparel market in recent years. A number of renowned international and domestic brands, such as DKNY, Embry, FILA, Initial, Nine West Group, Peacebird, s.Oliver and many more, have already signed-up to attend this year’s fair, where they will source from around nearly 700 exhibitors.

“Once again this edition we are putting significant effort into inviting VIP buyers and matching them with our exhibitors, so we know that many key brand buyers will source at the fair again,” said Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd. “Last year the feedback from these buyers, such as Diesel, DKNY, KINJI and Marc O’Polo, was that they are consistently seeking new materials to develop new products throughout the entire year, therefore, they find Intertextile Pavilion Shenzhen increasingly beneficial to them, particularly because of its timing and high quality of products.”
One buyer already confirmed to attend, DKNY, sent its Fabric Manager Mr Patrick Chan to visit the fair last year, who praised the experience after his trip. “I’m satisfied with the quality of the suppliers and their products. I’ve found some potential suppliers in the Fine Japan Zone and received some samples. They provide high-quality fabrics with good design,” he said.

216 Absolventinnen und Absolventen des Departements Design & Kunst der Hochschule Luzern präsentieren sich mit ihren Abschlussarbeiten in der Werkschau 2017. Sie findet vom 24. Juni bis 2. Juli 2017 in der Messe Luzern statt. Vorher präsentiert der Master Kunst seine ortsspezifischen Abschlussarbeiten in Altdorf UR.
Die Ausbildung zum Master Kunst an der Hochschule Luzern – Design & Kunst legt ihren Schwerpunkt auf Kunst im öffentlichen Raum. Die Absolventinnen und Absolventen zeigen dieses Jahr ihre ortsspezifischen Arbeiten in Altdorf UR. So setzt beispielsweise Livia Müller aus Buttisholz LU für ihre Arbeit «Invasion der Schwabbels» die namensgebenden künstlichen Wesen auf dem Lehnplatz im Dorfzentrum aus. Die Künstlerin hat die Schwabbels als Mischwesen aus Einzeller und Roboter konzipiert. Damit stellt sie die Vermischung von Technologie und organischen Lebensformen sowie deren Kontrollierbarkeit in Frage. Die Ausstellung des Master Kunst mit dem Titel «tell me» dauert vom 16. bis 25. Juni 2017.